Archive for September, 2008

Louis Vuitton Sound Walk

This site hosts MP3 guided tours curated by Louis Vuitton.  The site is smooth, glossy, posh and targets women, people who like sexy voices… and those who would like to go on a relaxing walking tour of Beijing, Shanghai, or Hong Kong.  The narration contains ‘signature’ sounds of the cities mixed with fiction and real fact.  It aspires to leave you dreamily connected to the actress telling the story and forever emotionally bonded with the places you visited.  Geraldine Dormoy enjoyed the experience: “Each step smoothly follows the previous one. Each street is a treasury of stories, my narrator expertly mixing anecdotes and history. I particularly enjoy the walk in the noisy Central market: as the government is not renewing the stallholders’ licences, this side of Hong Kong is doomed to disappear. This is the sort of detail that fascinates me the most about the Soundwalk: thanks to all these little indications whispered in my ear, I really have the impression the actress is by my side, just for me.” click here for full blog entry

The project is realised by Soundwalk.  Their slogan is “Audio tours for people who don’t normally take audio tours’ :)  Which I think means business people who jet into a city for meetings, don’t know anyone, want to see a bit off the city but are not keen on the tour bus model or the massive walking tour with the woman with the big umbrella pointing at the statue yelling details about its role as a city landmark.  These are designed as intimate journeys that layer the sound of the bustling market on the audio loop with the located sounds and visuals of the place combined with the voice of the personal guide, whom you are not obliged through guilt to tip at the end.  There is a hint of binaural sound recording on the demos but I think these tracks are actually intricate compositions of multiple samples.  I would love to try it!  Louis Vuitton will you send me to Beijing to try it too?  My only question really is: My goodness why no GPS?! tut,tut.

http://www.louisvuittonsoundwalk.com/go/en/home/

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